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Marketing-Communications Outsourcing Made Simple.

You’ve pruned all you can. Now how to move forward brilliantly with the same experts that some of America’s most successful marketing organizations rely on? Just call. I’ll make sure your next video production, print and multimedia efforts are effective, but beautifully produced, award-ready and surprisingly affordable. MORE>

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Berkshire Hathaway, Arbitron, DuPont, Interstate Hotels and Resorts, the International Food Information Council and dozens of the nation’s most influential organizations rely on our specialized expertise for SEO copywriting, videos, brochures and a wide range of marketing communications efforts. With our ad agency training and years of experience, we even serve as a secret weapon for agencies too. Now that same expertise is yours for the asking, no matter what category of business you’re ready to conquer. MORE>

 

Your video was very well received! Everyone – including Warren (Buffett) was very attentive… and it generated some good questions about our business. Dennis (President of Acme Brick) was very, very pleased. Thanks again for all your hard work… good job!

 


Judy Hunter

Chief Financial Officer

Acme Brick Company

The Works:

Experience

Ad agencies, corporations, associations and non-profits – We've worked with all of them, and continue to help guide the marketing communications efforts for many of them. Here’s where he's been.

 

Gerry Hanlon
Creative Director, Copywriter, Producer

 

Multiple-award-winning advertising/marketing communications executive specializing in developing, writing, managing and producing multimedia campaigns that drive sales, brand recognition, training, fundraising and recruiting goals for large-scale marketing-driven organizations serving numerous, diverse constituencies.

 

Skills and Experience

• Brand management
• Strategic communications planning
• Product launch
• Account management
• Business development materials support
• Lobbying support
• Web-based marketing
• Social media marketing
• Script-to-screen video production
• Author/public speaker
• Team-building

Signature Accomplishments

 

MarComm Consultant, Creative Director, Maryland Transit Administration, 2009.

Wrote and implemented MTA social media marketing communications plan. Supervised writing, development and production of multiple MTA service brochures.

 

MarComm Contract Project Leader, Maryland State Highway Administration, 2007 - 2008.

Project manager for the Maryland SHA Communications and Marketing Department, 100th Anniversary Celebration of Maryland Highways. Analyzed and revamped original campaign strategy and branding approach, managed day-to-day oversight of tactics, writing and editing. Led team that produced full-length hardcover book, website, museum exhibits, multiple traveling exhibits. Wrote speeches for Maryland governors O’Malley and Hughes, other state leaders. Project awarded 2009 PRSA Silver Anvil.

 

Marketing Communications Consultant, Producer, Copywriter, GerryHanlon LLC, 2003 – Current. Advertising consultancy and video production company developed award-winning campaigns for Arbitron, CareFirst BlueCross BlueShield, The Century Council, Crestline Hotels, Johns Hopkins University, United Way, others. Produced marketing, recruiting and training videos for two of the nation’s top-ten hotel management companies. Recruited and led contractor teams that worked together as seamless, focused units.

Created long-running nationwide B2B branding themes for Arbitron, Inc. Developed campaigns to promote radio’s role for advertisers in an ever-shrinking media universe that were recognized for raising the company’s credibility dramatically with radio station owners.

 

Developed record-setting fundraising campaign materials for United Way. Wrote and guided design of 2007 comprehensive campaign and donor-development video cited by the organization’s marketing director as “the most effective his group ever produced.”

 

Re-positioned Crestline Hotels and Resorts as hospitality employer of choice. Led marketing communications team in branding effort that included video, advertising and direct response vehicles that increased inquiries by 25% from job seekers in hotly competitive field.

Executive Vice President / Creative Director, Strategix Advertising, 1998 – 2003.

Motivated and energized a staff of five in developing branding, messaging and marketing communications strategies and implementation for high-tech, academic and non-profit clients. Led development of corporate/campaign themes, advertising strategy and creative support for multimedia ad campaigns.

Launched brand and advertising platform for new division of industry-leader Avatech. Headed-up interviews with senior management, created brand theme (still in use to this day), advertising and direct-response campaign fueling successful division launch that unified the organization’s multiple marketing priorities.

 

Led groundbreaking branding campaign for Upper Chesapeake Health. Developed corporate theme, newspaper and magazine advertisements, inserts, direct response and in-hospital POS materials that significantly exceeded prospect-inquiry goals, necessitating cutbacks in planned media schedule.

 

Re-branded, unified Community College of Baltimore County. Developed multimedia ad campaign credited with boosting applications by eight percent while other community colleges faced downturns. Campaign received Gold Award from the National Council on Marketing and Public Relations.

President / Creative Director, Hanlon Dorsey Advertising, 1989 - 1998.

Managed staff of ten and budgets ranging from $750,000 in development of complete marketing communications programs that included branding and internal communications. Managed accounts for Baltimore Gas & Electric, DuPont, Liberty Mutual, MCI, Net2000 Telecommunications, and ARINC, Inc.

Achieved worldwide recognition for new product at launch, Arinc, Inc. Developed internationally viable branding theme, comprehensive marketing program, new-product launch event in Washington, D.C. with participants from all over the globe. Exceeded goals for stories placed, inquiries generated.

 

Drove creative approach for launch of network communications system, Arinc, Inc. Authored name, theme, creative marketing approach for introduction of new communications network. Campaign recognized with multiple trade-pub readership awards and prospect inquiries that exceeded goals.

 

Guided marketing campaigns that yielded 20% growth for Andrews Federal Credit Union. Developed wide range of print, direct mail, collateral and POS campaigns that yielded sustained increase in deposits. Achieved 25% heightened brand awareness among target audience.

 

Generated deregulation awareness campaign for Constellation Energy. Headed the team that developed multi-targeted campaigns to heighten awareness of the newly formed Constellation Energy division of Baltimore Gas & Electric. Campaigns lauded by client as “powerful, effective, impressive.”

 

Exceeded targeted fundraising goal in video for Princeton University x 5. Produced promotional video that drove support for major facilities renovation. Video cited by Chief Development Officer as “instrumental” in exceeding the targeted fund-raising goal of $500K, for a total yield of $2.5 million.

Earlier Career: Roles of increasing responsibility as Associate Creative Director/Copywriter, Richardson, Myers & Donofrio, 1984-1989; Copywriter, Lewis, Gilman & Kynett, Richard Yeager Associates.

 

Education, Awards, Interests: BS Accounting, LaSalle University; Valedictorian, Charles Morris Price School of Advertising and Journalism; Author Are You Ready for Launch?; Recipient of eight Addy Awards, 17 Gold, Silver and Bronze awards from the Television, Radio and Advertising Club of Philadelphia, and the Business/Professional Advertising Association. Clio finalist. Speaker on Marketing Communications Strategies at National Press Club. Guest lecturer at Loyola College, Johns Hopkins University, University of Baltimore. Baltimore Marketing Reporter/Columnist for Examiner.com Play piano and drums with The Village Idiots, Baltimore-based traditional-music band.