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Marketing-Communications Outsourcing Made Simple.

You’ve pruned all you can. Now how to move forward brilliantly with the same experts that some of America’s most successful marketing organizations rely on? Just call. I’ll make sure your next video production, print and multimedia efforts are effective, but beautifully produced, award-ready and surprisingly affordable. MORE>

You'll Be in Good Company.

Berkshire Hathaway, Arbitron, DuPont, Interstate Hotels and Resorts, the International Food Information Council and dozens of the nation’s most influential organizations rely on our specialized expertise for SEO copywriting, videos, brochures and a wide range of marketing communications efforts. With our ad agency training and years of experience, we even serve as a secret weapon for agencies too. Now that same expertise is yours for the asking, no matter what category of business you’re ready to conquer. MORE>

 

It has been a pleasure to have Gerry as a partner on (a wide variety of) initiatives. His personal dedication and enthusiasm, his professional delivery and creativity made the almost undoable possible, a success and a pleasure.

 


Kathleen Z. Proctor

Sr. Market Administrator

BGE

The Works:

Award-winning portfolio

At HanlonMarketing Partners.com, we write and produce strategic business-to-business marketing campaigns, communications programs and website optimization tools that can help your marketing communications goals soar.
Advertisement for SKYDOC product launch campaign for Arinc, Inc., a $400 million avionics leader. Winner of multiple readership and creativity awards, exceeded goals for stories placed and inquiries generated.

Gerry Hanlon and his team handled successful worldwide new-product launches (SKYDOC, AviNet) for Arinc, Inc., a $400 million avionics leader. This campaign won multiple readership and creativity awards while it also exceeded goals for stories placed and inquiries generated.


Sure, we’ve won lots of awards based on the creative approaches we’ve developed. But the more important rewards are the sales our work has generated and the fresh perceptions we’ve helped to grow.

Ad conceived and written for American Forests that pitched the organization as a conservation leader.

This campaign was credited with creating a new paradigm for the way Americans look at trees. It simultaneously piqued the interest of audiences nationwide while positioning the American Forests organization as a conservation leader.

 
Good clients get a kick out of our work because they always get more than they were expecting.

Ad for marketing campaign for the Upper Chesapeake Health System that was credited with breaking all previous records for readership and actions taken as a result.

The introductory marketing campaign for the Upper Chesapeake Health System was credited with breaking all previous records for new entrants into their Health Link program.

 
Ideas with impact.

Advertisement for The American Association for Homecare, a Washington based advocacy group for the durable medical equipment market.

The American Association for Homecare is a Washington based advocacy group for the durable medical equipment market. Our series of hard-hitting ads helped to raise their profile (and contributed to a major success story) in their work with the U.S. Congress.

 
Ideas based on sound marketing.

Advertisement to reach teens, on behalf of Arbitron.

As a project leader in the marketing communications department of Arbitron, Gerry Hanlon helped to champion new approaches to a wide range of markets. It’s also where he learned first-hand the importance of selling ideas all the way up the corporate chain of command.

 
Follow-through that’s caring and competent.

Ad that was part of a campaign to re-introduce and unify the Community College of Baltimore County.

After this campaign to re-introduce and unify the Community College of Baltimore County was introduced, community colleges all over the region adopted a similar, convenience-based marketing approach.

 
Even the capability to write and produce nationally recognized TV spots, corporate videos, comprehensive websites, brochures, ad campaigns and more.

Ad that features Michael Andretti as part of a television and print campaign for The Century Council, a Washington D.C. based anti-drunk driving advocacy organization

We utilized Michael Andretti in this television and print campaign for The Century Council, a Washington D.C. based advocacy organization whose mission is to promote a responsible approach to alcohol consumption.

 
Gerry Hanlon has been a copywriter and creative director at some of the largest ad agencies in Philadelphia and Baltimore.

Brochure cover for The Brighten Baltimore campaign that unified the Baltimore Gas & Electric, The Downtown Partnership and the Building Owners and Managers Association.

We led the coalition with the mission to make Baltimore a brighter, more inviting place to visit and live. The Brighten Baltimore campaign unified Baltimore Gas & Electric, The Downtown Partnership and the Building Owners and Managers Association. We reached 40% of our goal to create a better-lighted city within just three months.

 
Business-to-business expertise for some of the nation's biggest businesses.

Brochure touting Zepel product from DuPont that helped to revive a brand while reaching business-to-business and consumer audiences with high impact.

Gerry Hanlon's work developing collateral-based campaigns for DuPont and its various divisions helped to revive a moribund brand while reaching both business-to-business and consumer audiences with high impact.

 
Reach hard-to-reach markets in unexpected ways.

Ad for Avatech Solutions, a value added reseller of design software.

For Avatech Solutions, a value added reseller of design software, Gerry Hanlon developed long running theme lines as well as campaigns that reached younger audiences in ways that resonate with them.

 
These days, the clients we work with get more personal, concerned attention than ever.

A “do not touch” poster for Baltimore Gas and Electric Company, targeted to pre-teens for use in schools, encouraging them not to go near electrical wires.

For companies that generate electrical power, keeping customers safe is their most important mission. Our "Do not touch" campaign helped get that message across in schools around the region.

 
If that’s the kind of approach that makes sense for you, let’s talk. We're ready to put your marketing communications on a roll.

Ad that was part of a campaign for Bob Hall, who creates award winning racing wheelchairs. His work has been featured in the Museum of Modern Art in New York.

Bob Hall creates award winning racing wheelchairs. His work has been featured in the Museum of Modern Art in New York. The campaign Gerry Hanlon wrote for him re-positioned his company as the “go to” source.

We also write and produce radio spots that do more than paint pictures. They win awards too.

CCBCMD

:30 spot for CCBCMD
This spot for the Community College of Baltimore County bonded with potential students by painting a vivid picture of a typical day in the life of a CCBC prospect. It won Gold from the National Council of Marketing and Public Relations.

 

UCHS

:60 spot for UCHS
Upper Chesapeake Health System discovered that laughter could be the best medicine to launch their brand new medical facilities. This Addy-winning spot takes the wife’s side as her husband comes up with every excuse in the book to avoid a medical exam.

 

Maryland

:60 spot for Maryland
Bill (“Don’t call me Billy!”) Ripken has a few choice words for litterbugs in Maryland, and this spot unabashedly takes on the continuing struggle against thoughtlessness with a hard-hitting nudge in the ribs that tickles at the same time.