It’s the first rule in selling, and copywriting too. Because once you’ve got your customer’s (viewer’s, reader’s, audience’s) attention in this distracted environment, you’re more than halfway there.
I’ve spent a couple of decades honing my engagement skills as an ad agency copywriter, creative director and owner, as well as a contract writer for some of America’s most recognized brands and notable regional players.
Let’s talk when you’re ready to engage, persuade, look smart or sell more. I know some words that can help you with that.
✓ Corporate Themes (Taglines)
✓ Brand Positioning
✓ Website SEO Copywriting
✓ Video, script-to-screen
✓ Annual Reports
✓ Radio Scripting & Production